Since 2015, One Love Radio Zambia has helped local businesses and ministries grow and prosper.
By advertising on One Love Radio Zambia, you are guaranteed to meet your advertising goals. We are a platform that has a diverse, yet identifiable and available listenership. Our advertisers and sponsors regularly report that the ‘phone rings off the hook’ after they are featured on air.
So what would you like to say? One Love Radio is THE premier advertising platform in our transmission area, and no other medium offers better value for money.
We know that a credible return on investment is what really counts and that’s what we want to help you achieve. Your own dedicated media consultant will take the time to really get to know your business, and work with you to design the campaign that is right for you; the one that will deliver results.
Our fabulous team of experienced local creative producers are ready to put together some great ideas for you – so when you are on-air, your business or ministry really stands out!
Find out more. For a no-obligation chat, please call our sales team on:
What we can offer:
- Airtime – Delivering more customers
We will produce a bespoke commercial, designed to drive potential new customers to your business.
- Sponsorship – Branding
Sponsorship of a feature or programme is a cost-efficient way to target a specific market with a high frequency branding message. Repetition builds reputation.
- Promotions – Launching a new product/service/business
A bespoke promotion to engage our audience (your customers) in a fun, popular way, highlighting your key message.
- Creative – Identity
Our Creative Consultants will work with you to develop a unique identity/brand for your business.
But why radio? We live in a multi-channel world and there are so many options.
- Radio offers efficient targeting
Radio targets audiences efficiently because different stations attract different listeners.
This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that brands can focus their activity very effectively onto key market areas.
- Radio reaches people at relevant times and places
Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touchpoints” – when they are on the school run, surfing the internet, before going out on Friday nights, and so on.
And now that radio can be heard on mobiles, on the internet etc, these touchpoints are becoming even more widespread.
Research shows that advertising which is relevant to a listener’s other activity is over 60% more likely to be recalled.
- Radio reaches out in an ad avoidance world
Research shows that radio has the lowest level of advertising avoidance – people rarely switch stations, and are available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertising who want to reach out to new customers, or to tell existing customers something they didn’t know.
- Radio has a “multiplier effect” on other media
Radio’s way of multiplying the effect of other media is a feature of multi-media research studies. The original Millward Brown Awareness Multiplier Study showed how radio multiplies the effect of TV, and since then the finding has been re-echoed in the joint OAA/RAB study into radio & outdoor, and also the US RAEL study into radio vs print.
Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.
- Radio creates a large “share of mind” for a brand
In the same that radio stations create chart music success, they create a sense of ubiquity for a brand. This is for two main reasons – firstly, because radio ads are on frequently, and secondly because listeners tend to spend so long listening (on average 14 hours per week).
A brand which is big in radio can create a disproportionately large share of mind for itself.
- Radio drives response, especially online
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet. Recent IAB/RAB joint research revealed that at any given time a fifth of internet surfers are listening to radio – so they are a click away from interacting with a brand.
- Radio is “a friend”
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.
It is even more powerful when advertising extends through into branded content – sponsorships & promotions. When a radio station presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – this has a strong effect on bringing a brand closer.